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Nisum Increases ROI by 216% Over Two Years with Improved Loyalty Program

Jan 8, 2021 9:03:14 AM

Nisum partnered with the client to launch a new loyalty program that increased sales and order penetration.


The new loyalty program increases the number of high-spend/high-frequency customers and saves time and resources, resulting in:

  • +18% increase in sales and order penetration
  • +26% increase in online orders that had reward points redeemed due to improved customer engagement
  • +58% improvement in time-to-market 

Business Challenge:

A Fortune 500 eCommerce retail client found that their existing loyalty program was not realizing its full potential, leading to:

  • Poor client retention due to inconsistent digital infrastructure
  • Low reward redemption rates
  • High administrative costs


Nisum partnered with the client’s IT team to develop an end-to-end application to accommodate a multi-partner loyalty program, comprised of database design and modeling, backend APIs, UI features, customer notifications, and analytics to measure customer participation, resulting in:

  • Improved time-to-market re-launch by using agile methodologies and test-driven development (TDD) from the initial stages of engagement
  • Improved customer engagement by implementing high-level features for customer enrollment, loyalty account synchronization with the user profile, loyalty ID lookup, and rewards algorithm for earnings
  • Significant savings in time and resources while producing a greater ROI by making the application scalable, maintainable, and extensible to accommodate change

Feel free to contact us for more information on how Nisum can drive results for your company.


Written by Nisum

Founded in California in 2000, Nisum is a digital commerce company focused on strategic IT initiatives using integrated solutions that deliver real and measurable growth.


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