2 min read

Nisum Increases ROI by 216% Over Two Years With Improved Loyalty Program

Jan 8, 2021 9:03:14 AM

Nisum partnered with the client to launch a new loyalty program that increased sales and order penetration.

improved-loyalty-program-ss-photo

The new loyalty program increases the number of high-spend/high-frequency customers and saves time and resources, resulting in:

+18%

increase in sales and order penetration

+26%

increase in online orders that had reward points redeemed due to improved customer engagement

+58%

improvement in time-to-market



Business Challenge:

A Fortune 500 eCommerce retail client found that their existing loyalty program was not realizing its full potential, leading to:

  • Poor client retention due to inconsistent digital infrastructure

  • Low reward redemption rates

  • High administrative costs

Solution:

Nisum partnered with the client’s IT team to develop an end-to-end application to accommodate a multi-partner loyalty program, comprised of database design and modeling, backend APIs, UI features, customer notifications, and analytics to measure customer participation, resulting in:

  • Improved time-to-market re-launch by using agile methodologies and test-driven development (TDD) from the initial stages of engagement

  • Improved customer engagement by implementing high-level features for customer enrollment, loyalty account synchronization with the user profile, loyalty ID lookup, and rewards algorithm for earnings

  • Significant savings in time and resources while producing a greater ROI by making the application scalable, maintainable, and extensible to accommodate change

New call-to-action


Feel free to contact us for more information on how Nisum can drive results for your company.

Nisum

Nisum

Founded in California in 2000, Nisum is a digital commerce company focused on strategic IT initiatives using integrated solutions that deliver real and measurable growth.

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Nisum Increases ROI by 216% Over Two Years With Improved Loyalty Program

Jan 8, 2021 9:03:14 AM

Nisum partnered with the client to launch a new loyalty program that increased sales and order penetration.

improved-loyalty-program-ss-photo

The new loyalty program increases the number of high-spend/high-frequency customers and saves time and resources, resulting in:

+18%

increase in sales and order penetration

+26%

increase in online orders that had reward points redeemed due to improved customer engagement

+58%

improvement in time-to-market



Business Challenge:

A Fortune 500 eCommerce retail client found that their existing loyalty program was not realizing its full potential, leading to:

  • Poor client retention due to inconsistent digital infrastructure

  • Low reward redemption rates

  • High administrative costs

Solution:

Nisum partnered with the client’s IT team to develop an end-to-end application to accommodate a multi-partner loyalty program, comprised of database design and modeling, backend APIs, UI features, customer notifications, and analytics to measure customer participation, resulting in:

  • Improved time-to-market re-launch by using agile methodologies and test-driven development (TDD) from the initial stages of engagement

  • Improved customer engagement by implementing high-level features for customer enrollment, loyalty account synchronization with the user profile, loyalty ID lookup, and rewards algorithm for earnings

  • Significant savings in time and resources while producing a greater ROI by making the application scalable, maintainable, and extensible to accommodate change

New call-to-action


Feel free to contact us for more information on how Nisum can drive results for your company.

Nisum

Nisum

Founded in California in 2000, Nisum is a digital commerce company focused on strategic IT initiatives using integrated solutions that deliver real and measurable growth.

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