It is no secret that there is a growing demand from customers for sustainable practices in retail. According to a 2015 report by Nielsen, 73% of Millennials were willing to pay more for sustainable goods. A 2019 First Insight report covered in Forbes’ “Sustainable Retail: How Gen Z Is Leading The Pack,” found that 62% of Generation Z, who will start joining the workforce this year, prefer to buy from sustainable brands.

Nisum's LATAM GM discusses what it took to measure innovation at Nisum.