It is no secret that there is a growing demand from customers for sustainable practices in retail. According to a 2015 report by Nielsen, 73% of Millennials were willing to pay more for sustainable goods. A 2019 First Insight report covered in Forbes’ “Sustainable Retail: How Gen Z Is Leading The Pack,” found that 62% of Generation Z, who will start joining the workforce this year, prefer to buy from sustainable brands.

Nisum VP, Sajid Mohamedy talks about the importance of a comprehensive digital strategy that involves an organization’s entire business model in his InformationWeek article titled “Digital Transformation Done Right.” Read the full text below or see the article on InformationWeek here.

Nisum Director of Advanced Technology Solutions, Minhaj "Faraz" Mohammed shared 4 tips in "Building Brand Loyalty in a Digital World" published in Total Retail. You can also read the full text below or on Total Retail here.

"​Speed is the key in experimenting and embracing new digital trends, and cloud computing enables companies to get that speed at a fraction of cost," said Faraz Mohammed, Nisum's Director of Advanced Technology Solutions and R&D in CIO Review. Read the article on their website here.