A Fortune 500 retail client was able to improve their customer browsing experience and increase engagement with new website product search functionality, resulting in:
Increased revenue per visitor (RPV) from A/B testing the new API:
- WE Search: +5.8% RPV
- PB Search: +6.3% RPV
- PK Search: +2.6% RPV
- PK Shop: +3.3% RPV
Business Challenge
A leading home goods retailer was facing challenges with their “Product Finding” solution, with major concerns in their product ranking algorithm, performance, and cost effectiveness, leading to:
- Irrelevant search results were provided to customers due to an outdated, third-party vendor product finding solution, leaving the client in need of a new solution
- A need to test the algorithm to ensure it improves on the current API (third-party) and is worth the investment
Solution
Nisum designed a framework for the transformation layer, which helped the client migrate from the old API to the new Product Search and Discovery Solution (API). This new solution led to:
- Providing more relevant search results to consumers by rolling out the new API, which modernized their e-commerce platform and eliminated the need for the existing third-party API.
- The focus was a lightweight integration that would allow us to A/B test the New API against the legacy platform API, primarily covering the following areas:
- Search recall and relevancy
- Search and browse product ranking
- Search and product suggestions
- Catalog feed integration
- Advanced scheduling and scalability of feed processing
- The focus was a lightweight integration that would allow us to A/B test the New API against the legacy platform API, primarily covering the following areas:
- Improved customer experience and conversion rates due to better search results and an enhanced digital shopping experience
By leveraging Nisum’s expertise in e-commerce modernization, API design, and digital platform engineering, the client significantly improved search relevancy, customer engagement, and revenue, all while eliminating dependency on costly third-party tools. Are you facing similar challenges in your business? Contact Nisum today to discover how our customized solutions can streamline your processes and elevate your customer service to new heights.
