Insights and Analytics accelerates data transformations and empowers you to make smart decisions based on real-time, fact-based intelligence, and insights. 
For data and analytics leaders who maximize potential from data, Nisum’s Insights and Analytics business is a flexible and holistic partner who provides clients accelerated competitive edge by delivering smarter insights at scale. Nisum uses a unique, customizable “One Team” approach led by strong teams of long-tenured subject matter experts leveraging proprietary analytics accelerators, integrating data engineering, data science, and data visualization.

How Insights and Analytics Deliver Client Value

2 min read

Nisum Helps Increase Segment Sales by 20% with Optimized Forecasting

Nisum consolidated historical data for effective forecasting and helped determine the best market segments to forecast...

1 min read

Nisum Helps Increase Revenue by 20+% with Enhanced Data Visibility, Performance, and Reporting Tools

Nisum developed interactive dashboards with a real-time live connection that helped improve customer experience and...

2 min read

Nisum Reduces Cloud Costs by 30% with Optimized Functionality in Data Syndication

Nisum implemented software optimizations to the data processing pipeline to speed up data availability.



All Success Stories 

Results You Can Expect

We have an integrated “One Team” approach led by long-tenured SMEs to provide actionable insights that lead to business success in: data engineering, data science, and data visualization.

Areas of Impact



  • Market Mix Modeling
  • Customer Churn Prediction
  • Promotions Prediction
  • Targeting and Campaign Optimization


  • Sentiment Analysis
  • Customer Segmentation
  • Customer Lifetime Value
  • Delivery Date Prediction


  • For-You Curated Products
  • New User Recommendations
  • Popular Items Recommendations
  • Shopping Assistant Chatbot

Supply Chain

  • Supply Optimization
  • Price Optimization
  • Delay Prediction
  • Manufacturing and Distribution Network
  • Optimization


  • Risk Modeling
  • Fraud Detection
  • Anomaly Detection

Framework and Accelerators


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Learn More About Insights and Analytics

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4 Important Steps to Develop a Data-driven Culture

A data-driven culture helps organizations create a common, data-oriented culture and vocabulary. A shared vocabulary...

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Why a Data-driven Culture Is Crucial for Digital Transformation and Its Challenges

The short answer to the question “why is a data-driven culture needed for digital transformation?” is that it allows...

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The Importance and Advantages of a Data-Driven Culture

A data-driven culture is all about making decisions based on numbers crunched and insights generated using data. “The...

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