INSIGHTS AND ANALYTICS


Initiate, grow, and sustain profitable customer relationships with Nisum.

More information means more insights. Leveraging past successes, we customize technology solutions that can help you improve sales, marketing, and customer service. We build within the following areas: Customer, Marketing and Sales, and Supply Chain.

A 360-degree view of your customers and products

 

Featured Solutions

 

BUSINESS INTELLIGENCE SERVICES

- Data Management: ETL and DW
- Solutions for Data Ingestion
- Data Processing
- Data Consolidation
- Data Aggregation
- Data Warehouse Governance
- Performance Management
- Cubes and Reports, KPIs
- Consolidated Dashboards for Cross Channel Reporting
- Data Virtualization
- BI and Big Data Integration Services

BIG DATA SERVICES

- Data Lake Implementation Services
- Data Modeling
- Algorithm Development.
- Data Quality
- Data Integration
- Data Governance
- Data Migration Services
- Build Data Pipelines
- Performance Tuning

ADVANCED ANALYTICS

- Data Analysis
- Data Modeling
- Optimized Algorithms
- Algorithmic Research and Development
- Customized Machine Learning Algorithms
- Model Training and Testing Model Maintenance, Release and Production

Areas of Impact

Customer, Marketing and Sales

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Pricing & Promotion

Pricing optimization to improve margins.

 

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Customer Acquisition

Leverage social media demographics for loyalty programs.

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Customer Service Management

Increase customer service satisfaction through chatbots for personalized assistance, and recommendations.

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Market Mix Modeling

Optimize combined marketing mix and marketing spend.


 

Supply Chain

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Supply Chain

Customer order visibility across the supply chain.

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Demand Forecasting

Predict focused regional and national trends using real-time data.

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Stores

Improve customer experience in the checkout process.


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