Insights and Analytics


Insights and Analytics accelerates data transformations and empowers you to make smart decisions based on real-time, fact-based intelligence, and insights.

For data and analytics leaders who maximize potential from data, Nisum’s Insights and Analytics business is a flexible and holistic partner who provides clients accelerated competitive edge by delivering smarter insights at scale. Nisum uses a unique, customizable “One Team” approach led by strong teams of long-tenured subject matter experts leveraging proprietary analytics accelerators, integrating data engineering, data science, and data visualization.


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How Insights and Analytics Deliver Client Success

All Success Stories

Areas of Impact



  • Market Mix Modeling

  • Customer Churn Prediction

  • Promotions Prediction

  • Targeting and Campaign Optimization



  • Sentiment Analysis

  • Customer Segmentation

  • Customer Lifetime Value

  • Delivery Date Prediction



  • For-you Curated Products

  • New User Recommendations

  • Popular Items Recommendations

  • Shopping Assistant Chatbot

Supply Cahin

Supply Chain

  • Supply Optimization

  • Price Optimization

  • Delay Prediction

  • Manufacturing and Distribution Network

  • Optimization



  • Risk Modeling

  • Fraud Detection

  • Anomaly Detection

Accelerate Your Personalization Journey With 3 Top Recommender Systems


Let our recommender systems unlock your business' personalization potential by boosting sales and increasing customer lifetime value through increased engagement, retention, and loyalty.

Our recommender systems: 

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Framework and Accelerators



Free Playbook

The Artificial Intelligence Playbook: 6 Steps To Get Your Company AI Ready

You have the technology, and you have a plan for implementation — but, are you really ready to put AI into place in your company? These steps will show you how.

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