6 min read

Best Ways to Leverage the Cross-Industry Standard Process for Data Mining (CRISP-DM)

By Murali Kommanaboina on Nov 11, 2020 9:00:00 AM

Data mining helps analyze and find patterns in data. Data reliability can assure better accuracy while building models across different industries. Businesses can learn more about their customers and develop effective strategies related to various business functions. These strategies can help leverage resources in an optimally and insightful manner. Data mining can provide a profound advantage over competitors by enabling businesses to learn more about customers, develop effective marketing strategies, increase revenue, and decrease costs.

Topics: Blog Advanced Analytics Cloud
5 min read

Top 3 Benefits of Detailed Customer Segmentation During COVID-19

By Vyasraj Vaidya on Oct 14, 2020 8:00:00 AM

Currently, it is safe to assume that customers have higher expectations from their interactions with businesses compared to the pre-pandemic era. We are seeing the drastic changes in consumer behavior and purchasing habits which seem to be evolving at an incredible speed. 

Topics: Blog Advanced Analytics Marketing
2 min read

Nisum Boosts Monthly Sales by $1MM+ with Optimized Product Promotions and Improved Customer Experience

By Nisum on Aug 31, 2020 1:01:00 PM

Nisum implemented changes in customer teams by utilizing a predictive analytics model to optimize product promotions.

Topics: Success Stories Insights & Analytics Advanced Analytics Insights & Analytics Success Story Predictive Analytics Promotions
2 min read

Nisum Analytics Helps Increase Orders by 62% with Personalized Offers and Improved Loyalty Program

By Nisum on Aug 17, 2020 1:11:00 PM

Nisum partnered with the loyalty stakeholders and the marketing team to provide the most effective way of rewarding the existing loyal customer base and provide an omnichannel strategy focused on customer acquisition, engagement, and retention.

Topics: Success Stories Insights & Analytics Advanced Analytics Omnichannel Insights & Analytics Success Story
2 min read

4 Ways Advanced Analytics Can Provide a Competitive Edge in the “Novel” Normal

By Ravi Narayanan on Jun 24, 2020 8:00:00 AM

The pandemic has altered the where and how of global consumer spend.

Topics: Blockchain Blog Machine Learning Artificial Intelligence Advanced Analytics
10 min read

White Paper: BI and Analytics Continuum for Enterprises

By Nisum on Jul 8, 2019 5:37:00 PM

In this whitepaper, we will discuss why transitioning from BI to advanced analytics is important, and the Nisum approach to helping our clients scale the analytical robustness of their organizations.

Topics: White Paper Insights & Analytics Advanced Analytics Insights & Analytics White Paper Business Intelligence