Nisum partnered with the loyalty stakeholders and the marketing team to provide the most effective way of rewarding the existing loyal customer base and provide an omnichannel strategy focused on customer acquisition, engagement, and retention.

Updated May 16, 2018 Nisum VP, Kyu Cho, and Revolve VP, Kai Li had a great turnout for their presentation on the main stage at VTEX Day 2018. During this special omnichannel panel on day two of the conference Kyu and Kai discussed how omnichannel is not just about improving the operations of physical and/or online stores, but rather, improving the customer experience as a whole. Some additional key takeaways were:

Businesses are increasingly looking to create a seamless path to purchase with a singular view of their customers across all channels, including in-store, online, mobile, social, call centers, direct mail, and more. Nisum's Sajid Mohamedy explains how IT must be a key player in this process in order for it to be successful. Read the full article below or on InformationWeek here. 

Nisum VP of Strategy and Operations, Sajid Mohamedy was featured as a guest author in CIO Insight in "Why IT Needs to Enable a Customer-Centric Mindset." Read it here or find the full text below.

Senior Director, Sajid Mohamedy was featured in "Ready To Implement An Omnichannel Solution? Five Factors To Consider" in Retail TouchPoints. You can read the full text below or on Retail TouchPoints here.

Nisum VP, Kyu Cho, was published in "Real Talk from Shoptalk: Brick and Mortar Remains a Key Component of Effective Omnichannel" in Retail CIO Outlook. Read the full article below or on Retail CIO Outlook.