3 min read

Why Coaching Has Become More Important Than Managing

Jan 27, 2021 12:18:09 PM

Many companies are gravitating away from managing employees to coaching them. In a world that encourages employees with the right attitude and potential to grow, it has become more important to continuously coach them rather than manage them. The word “manage” tends to have a restrictive connotation associated with it. It assumes the interest is more towards the needs of the organization and the manager, versus the term “coach,” which can be interpreted as putting the employee’s development at the forefront.
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Empathy is Key
To be a coach, it is very important to be empathetic. The most basic and powerful coaching tools that managers often overlook are feedback and communication. From our experience, when constructive feedback is delivered in the right way, i.e. with good intentions of addressing specific concerns, the performance of the employee improves greatly, and it also motivates them to truly be at their best!

Choose From Proven Coaching Models
There are several coaching techniques, and the most widely used model is the GROW coaching model that helps structure coaching sessions. There are many ways individuals can develop their coaching skills but it is also important to understand if the employee needs a coach or a mentor. It also helps greatly in creating high-performing teams by addressing conflict management. The leader of a high-performing team coaches team members on how to manage conflict and focus on goals rather than directing them.

Coaching Spans all Levels
Coaching can be introduced to all levels of management from executives to new managers. At Nisum, we have a diverse set of programs that cater to all employees and we include coaching on a variety of topics, including management and leadership development programs, accelerated leadership programs for high potential employees, career conversation coaching, diversity coaching, wellness coaching, and more.

Recognize the Benefits of a Coaching Culture
More and more organizations are recognizing the benefits of coaching, and some are actively working to create a culture of coaching. A coaching culture includes not only formal coaching but also provides an environment in which coaching behaviors are used to communicate, manage, and influence others. It is also one where the learning and the development of its employees are valued immensely.

In conclusion, coaching can be successful only if both the parties, the coach and the individual being coached, remain committed, work together in attaining results and evaluate the process continuously.

Work with Nisum
Changing the culture of the workplace is not easy and definitely not something that happens in a moment. Or maybe your company has a unique culture you want to retain and enhance. Nisum can help. We understand how important it is to incorporate company culture with strategy and leadership from our strong years of experience working with companies around the world to achieve a competitive advantage.

Our team of business agility experts specializes in helping clients create a coaching culture. We can serve the unique training needs of your executives and leaders to help them start having meaningful conversations every day within the organization. Contact us to learn how we can build a strong coaching culture in your company.


Gayathri Shivkumar

Written by Gayathri Shivkumar

Gayathri Shivkumar is a strategic HR professional and heads the Global Learning and Talent Development function at Nisum. She has over 16 years of experience working in the field of human resources in several global IT consulting firms.