Nisum partnered with the client to implement a new loyalty program that increased sales and order penetration.
The client sees immediate benefits from the new loyalty program in just one quarter, resulting in:
- 10% increase in order penetration
- A more customizable experience for customers
A Fortune 500 retail client needed to optimize their loyalty program strategies to gain and attract consumer attention. Lacking a loyalty program that could track, understand, reward, and grow consumer value and engagement led to:
- A decrease in sales due to diminishing customer engagement, points management, and bonus points dimensions from using an outdated points-based loyalty calculation engine
- A decrease in business results due to the marketing team not having a loyalty program offering flexible programs to develop customer relationships
Nisum’s technical team implemented a loyalty program that consolidated the client’s existing programs by working with the product and marketing team at every stage of solution identification and execution, resulting in:
- Increased sales and order penetration by developing a loyalty program that allowed customers to redeem their loyalty points easily on the site
- A more customizable experience by implementing multiple tiers for customers to choose from
- Increased business results by providing flexibility for the marketing team to adjust the loyalty program’s points earning and redemption depending on tier, season, and/or event
Feel free to contact us for more information on how Nisum can drive results for your company.