Marketing leadership in 2026 looks different. It’s less about campaigns and more about building growth systems at scale.

That’s where Carolina Zamora has built her career and why The Sociable has named her one of its 26 Marketing Leaders to Watch in 2026.

With more than 15 years of experience across technology, retail, consumer goods, and digital services, Carolina has led brand positioning and demand generation strategies for multinational companies. She previously served as Chief Marketing Officer at Samsung Bolivia and Yapo.cl, leading regional teams and driving both B2B and B2C commercial strategy.

She currently serves as our Global Head of Marketing, leading brand, digital marketing, and demand generation initiatives across key markets in the United States and Latin America.

Her recognition signals a broader shift: marketing is no longer a communications layer but a core driver of business growth