Javier Martin, Senior Marketing Director at Unilever along with Nisum's VP of Digital Consulting, Kyu Cho, and VP of Global Sales, Prashant Sharma joined industry leaders to discuss solutions to the challenges of expanding globally at the Global E-Commerce Leaders Forum in New York on February 9th. Javier sat on a panel exploring how global brands are embracing digital transformation as the international customer journey crosses borders and blends physical and digital touchpoints. They opened with recent research on how brands’ promotional and pricing strategies performed during the past holiday. Then, explored how innovation is driving change and the Do’s and Don’ts as brands launch international sites and prioritize global brand building via localized digital commerce strategies. Javier and Kyu hosted an expert roundtable on branded manufacturer global e-commerce opportunities closing out the day long conference. #GELFNYC17 Find more photos here.