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Nisum Boosts Revenue per Customer Visit by 3x With a New “Recently Viewed Items” Feature

Nov 18, 2022 4:09:07 PM

Nisum implemented a new feature on the client's website that shows customers their recently viewed items, which improved customer experience and increased sales.

recently-viewed-items-feature-photo

The website has a new feature that shows customers their recently viewed items and can be customized to show similar items, bestsellers, sale prices, and more, leading to:

+$705k
increase in sales in a 5 month period

+10%
increase in cross-selling

+17%
improvement in customer experience

Business Challenge

A Fortune 500 home goods company wanted a new feature that would allow customers to easily find recently viewed items; unavailability of this feature led to:

  • Lower customer satisfaction due to customers needing to search for recently viewed items which can be difficult and time consuming
  • Missed opportunities to track customer activities with previous analytics

New call-to-action

Solution

Nisum implemented NPM Vue Recently components (an installation method that seeks to eliminate writing duplicate code from multiple teams that own the feature implementation) to make their feature implementation have easier and faster updates, faster startup times, scalability, fully integrated analytics, and independence across services, resulting in:

  • Improved customer experience due to an improved responsive design and seamless brand representation across all platforms
  • Increased sales and cross-selling due to improvements in the back-end systems to support higher volume and performance



Feel free to contact us for more information on how Nisum can drive results for your company.

Nisum

Nisum

Founded in California in 2000, Nisum is a digital commerce company focused on strategic IT initiatives using integrated solutions that deliver real and measurable growth.

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2 minutos de lectura

Nisum Boosts Revenue per Customer Visit by 3x With a New “Recently Viewed Items” Feature

Nov 18, 2022 4:09:07 PM

Nisum implemented a new feature on the client's website that shows customers their recently viewed items, which improved customer experience and increased sales.

recently-viewed-items-feature-photo

The website has a new feature that shows customers their recently viewed items and can be customized to show similar items, bestsellers, sale prices, and more, leading to:

+$705k
increase in sales in a 5 month period

+10%
increase in cross-selling

+17%
improvement in customer experience

Business Challenge

A Fortune 500 home goods company wanted a new feature that would allow customers to easily find recently viewed items; unavailability of this feature led to:

  • Lower customer satisfaction due to customers needing to search for recently viewed items which can be difficult and time consuming
  • Missed opportunities to track customer activities with previous analytics

New call-to-action

Solution

Nisum implemented NPM Vue Recently components (an installation method that seeks to eliminate writing duplicate code from multiple teams that own the feature implementation) to make their feature implementation have easier and faster updates, faster startup times, scalability, fully integrated analytics, and independence across services, resulting in:

  • Improved customer experience due to an improved responsive design and seamless brand representation across all platforms
  • Increased sales and cross-selling due to improvements in the back-end systems to support higher volume and performance



Feel free to contact us for more information on how Nisum can drive results for your company.

Nisum

Nisum

Founded in California in 2000, Nisum is a digital commerce company focused on strategic IT initiatives using integrated solutions that deliver real and measurable growth.

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