Vyasraj Vaidya

Vyasraj Vaidya

Vyasraj Vaidya has been working with Nisum as a Lead Data Scientist. He has a Masters in IT from the Technical University of Ilmenau, Germany, and has experience working in the media and entertainment sectors.

Recent posts by Vyasraj Vaidya

13 min read

Segment Customers by Using Machine Learning in 2020 and Beyond

By Vyasraj Vaidya on Oct 21, 2020 9:20:00 AM

Design Thinking is a practical and creative way to problem solve quickly. It does this by guiding teams through a human-centric design process that allows for collaborative and iterative approaches. This white paper provides practical solutions for development teams to incorporate Design Thinking principles into different phases of the Agile Software Development Lifecycle (SDLC). 

Topics: Insights & Analytics Blog
5 min read

Top 3 Benefits of Detailed Customer Segmentation During COVID-19

By Vyasraj Vaidya on Oct 14, 2020 8:00:00 AM

Currently, it is safe to assume that customers have higher expectations from their interactions with businesses compared to the pre-pandemic era. We are seeing the drastic changes in consumer behavior and purchasing habits which seem to be evolving at an incredible speed. 

Topics: Blog Advanced Analytics Marketing
6 min read

Why Retailers Must Use Machine Learning During This Pandemic

By Vyasraj Vaidya on Aug 12, 2020 8:00:00 AM

The COVID-19 pandemic has dramatically disrupted and influenced the way people communicate, work, and shop. A PYMNTS study says, “Roughly 85 percent of U.S. consumers said they were concerned on some level about contracting the virus,” and a survey by eMarketer revealed that nearly 60% - 85% of internet users across China and South-East Asia have avoided crowded public places to mitigate the risk of contracting the virus.

Topics: Blog Machine Learning COVID-19 Pro Bono