Trade tensions are reshaping global e-commerce faster than most businesses can adapt.
As our CEO Imtiaz Mohammady recently told The Straits Times: "After the latest US tariff hikes, Temu slashed its American ad budget by 31 per cent, while ramping up digital ad spending in Europe and redirecting focus to Latin America."
The numbers are staggering. Temu's Brazilian advertising budget jumped 800x in April 2025. This geographic pivot demonstrates how platform-speed agility has become essential for survival in global markets.
The lesson? Companies that thrive aren't the biggest. They're the ones that can read geopolitical shifts and adapt with intention. When market leadership can change as quickly as policy decisions, strategic agility becomes the ultimate competitive advantage.
📖 Read the full Straits Times article