Nisum created a unified loyalty program by linking credit card and loyalty accounts to enable a seamless and personalized customer experience.
The new unified loyalty program has improved customer experience and increased brand credit card enrollment, leading to:
+94%
|
3MM+
|
A Fortune 500 multi-brand retail client operated their credit card and loyalty programs as two separate programs, leading to a disconnected customer experience. Customers were able to join one or both programs, but when customers were in both programs, or move from one program to the other, their points and rewards were spread across both programs and led to customer confusion, dissatisfaction, and decreased engagement. The client was looking for a new integrated loyalty program that would:
Nisum partnered with the client to merge the existing programs into a single system by implementing matching rules to link the credit card accounts and loyalty accounts. This enabled a seamless experience for customers across multiple brands and channels, resulting in:
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