Nisum Helps Increase Customer Engagement by 18% With Redesigned Customer Portal and Advanced Analytics

Nisum redesigned the customer preference portal to collect complete data sets, offer customers greater personalization options, and lead to more accurate product recommendations.

A redesigned customer preference portal was able to collect long-term data sets and provide greater personalization options, which led to:

Business Challenge

A Fortune 500 retailer had a customer preference portal that was only able to save data based on short-term analytic data sets and cookies, but no existing customer behavior or experiences were captured from a long-term perspective, leading to:

• Decreased growth rate caused by a stagnant eCommerce conversion rate

• Increased return rates due to constricted product recommendations made with short-term data sets that lack a holistic view of customers made over longer periods of time

Solution

Nisum redesigned the customer preference portal and implemented a high resiliency system, which was able to collect complete data sets and offered customers greater personalization options. This resulted in:

• Incremental growth created by increased conversion rates, which were stimulated by:

• A more personalized customer experience

• Predicting purchasing patterns using advanced analytics and long-term customer data

• Decreased return rates due to more accurate product recommendations

• Decreased system downtime due to a high resiliency system that can:

• Easily identify faults and their locations

• Quickly recover from faults

• Operate without interruption through failures

Feel free to contact us for more information on how Nisum can drive results for your company.