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Nisum Elevates E-commerce UX, Slashing Bounce Rates and Boosting Sales

Written by Nisum | May 11, 2023 7:46:59 PM

Nisum designed a fully responsive, super category layout that displays multiple product categories simultaneously. This new functionality and layout offers dynamic category and product navigation, the ability to easily sort and filter, and multiple product views, including thumbnail and carousel, all of which can be personalized based on user behavior. 

A Fortune 500 retail client was able to improve their customer browsing experience and increase engagement as a result of new web functionality, resulting in:

+4%
increase in clicks

-10%

decrease in website bounce rate

Business Challenge

A leading home goods retailer faced challenges related to inefficient customer browsing experiences. The client’s unorganized layout of product categories and product listings resulted in excessive customer time spent navigating the website to locate specific products. This sitewide inefficiency led to:

  • Low sales conversions as a result of high site abandonment and inefficient UI/UX
  • Poor user experience as a result of navigation difficulty and unoptimized filters and categories 
  • High website bounce rate due to excessive customer time spent browsing the website to locate specific products
  • Low user engagement and clicks as a result of an inadequately categorized products and poor item layout/design 

 

Solution

Nisum designed a fully responsive, super category layout that displays multiple product categories simultaneously. This new functionality and layout offers dynamic category and product navigation, the ability to easily sort and filter, and multiple product views, including thumbnail and carousel, all of which can be personalized based on user behavior. These sitewide improvements resulted in:

  • Improved sales conversions as a result of reduced site abandonment and easy-to-navigate UI
  • Improved user experience by providing an optimized super category option to quickly view, sort, and filter products based on interest and personal preferences
  • Reduced website bounce rate due to optimized navigation capabilities and item visibility
  • Increased engagement and clicks due to proper product categorization and efficient user experience design 

Contact us today to transform your customer experience with Nisum's personalized, dynamic, and efficient e-commerce solutions that boost engagement and increase sales.
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