AI is no longer an experiment; it is an essential force reshaping how the world works.
Across every industry, organizations are learning that true transformation does not begin with technology, but with people.
A recent article in The Globe and Mail highlighted how industry demand is driving AI adoption from the ground up in Latin America. The region is emerging as a vital nearshore partner for AI-driven innovation, combining strong technical talent with a culture of collaboration and resilience.
Latin America has captured just over 8 billion dollars in private AI investments from a global total of 190 billion, yet adoption rates are among the highest in the world. Companies across education, mining, manufacturing, renewable energy, healthcare, and financial services are using AI to solve local challenges and create global opportunities.
Rather than pursuing inflated valuations or short-term trends, the region is building AI ecosystems centered on impact, sustainability, and inclusion.
As Martín Lewit, SVP of Growth and Development and Head of Nisum Latam, explains:
“AI-powered. Impact-driven. Human-centered. At Nisum, we see technology as a tool to amplify human potential. The difference is not in the technology, it is in the leadership that gives it purpose.”
The most successful AI strategies are not those that replace human judgment but those that enhance it.
A 2024 MIT Sloan study found that companies combining AI with human oversight achieve 20% higher customer satisfaction and 15% better operational efficiency than those that focus purely on automation.
This is the foundation of Nisum’s approach. With offices in Chile, Peru, and Colombia, and deep experience in banking, retail, and healthcare, the company applies AI to create measurable business impact while ensuring that human insight remains at the center of every transformation.
“We don’t see AI as a standalone technology,” says Lalitha Saraswathi, Client Success Manager at Nisum.
“It is embedded into every layer of our delivery model. By combining human judgment with intelligent automation, we make sure AI supports people in making better decisions, not fewer.”
A people-centered strategy begins with empowering teams.
Nisum has trained hundreds of associates across Latin America in AI and Quality Engineering, encouraging innovation through real use cases that solve tangible business problems.
Among the projects created by Nisum’s teams are AI-driven tools for automated testing, intelligent bug triage, and predictive quality analytics. These innovations are not only improving delivery speed and accuracy but also inspiring professionals to think creatively about how AI can elevate their daily work.
According to PwC’s Global AI Report, 73% of executives agree that AI projects designed with human collaboration deliver higher ROI than those focused solely on automation. Nisum’s own programs validate that insight by turning upskilling into measurable business value.
Latin America’s position as a nearshore technology partner continues to strengthen. Shared time zones with North America, a deep talent pool, and an innovation mindset have made the region a preferred destination for AI and software development partnerships.
But more than nearshoring, Nisum’s model represents co-creation. The company collaborates with clients to align strategy and AI adoption, building intelligent enterprises capable of adapting and evolving at scale. This balance of agility, expertise, and empathy defines the future of digital business.
Even as AI reshapes global industries, people remain the true engine of transformation.
A study by the Latin American Labor Observatory found that companies investing in digital upskilling and human-centric transformation programs adopt AI 30% faster than those that do not.
This reinforces a crucial point: technology may automate processes, but only people can create purpose.
At Nisum, every implementation aims to strengthen that connection. The company’s purpose is to help enterprises evolve through intelligent systems that reflect human creativity, ethics, and empathy.
As AI continues to accelerate change, its real potential lies in amplifying what humans do best — solving complex problems, connecting ideas, and creating value with meaning.
For Nisum, intelligence with purpose is about scaling empathy, not just efficiency. It is about designing AI that helps enterprises lead responsibly and communities grow sustainably.
Because technology evolves faster than ever, but success will always be built by people, together.
What does “AI with purpose” mean?
It means applying artificial intelligence to create positive human, social, and business impact, rather than using it purely for automation or cost reduction.
Which industries are driving AI adoption in Latin America?
AI is being adopted in education, mining, manufacturing, renewable energy, healthcare, retail, and financial services across the region, often to solve local challenges such as resource management and access to services.
Why is people-centered AI more effective?
Studies from MIT Sloan and PwC show that companies combining human expertise with AI achieve higher efficiency, customer satisfaction, and ROI than those that automate without human collaboration.
How is Nisum contributing to this evolution?
Through offices in Chile, Peru, and Colombia, Nisum supports enterprises in key industries to integrate AI responsibly, while training hundreds of professionals to lead the next wave of digital transformation.