Insights And Analytics Blog

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4 min read

4 Important Steps to Develop a Data-driven Culture

A data-driven culture helps organizations create a common, data-oriented culture and vocabulary. A shared vocabulary...

4 min read

Why a Data-driven Culture Is Crucial for Digital Transformation and Its Challenges

The short answer to the question “why is a data-driven culture needed for digital transformation?” is that it allows...

4 min read

The Importance and Advantages of a Data-Driven Culture

A data-driven culture is all about making decisions based on numbers crunched and insights generated using data. “The...

6 min read

Best Ways to Leverage the Cross-Industry Standard Process for Data Mining (CRISP-DM)

Data mining helps analyze and find patterns in data. Data reliability can assure better accuracy while building models...

4 min read

Segment Customers by Using Machine Learning in 2020 and Beyond

Customer needs and preferences are shifting significantly, especially with physical distancing measures disrupting...

5 min read

Top 3 Benefits of Detailed Customer Segmentation During COVID-19

Currently, it is safe to assume that customers have higher expectations from their interactions with businesses...

6 min read

Nisum Featured in "The Top 5 Trends in Big Data for 2017" in Information Management

Nisum Sr. Technical Manager, Bharadwaj “Brad” Chivukula was featured in Information Management. Read it on Information...

1 min read

Nisum Manager in InformationWeek's “10 Reasons Your Data Vision Will Fail”

Nisum Senior Delivery Manager, Guru Prasanna was a featured expert in InformationWeek's big data and BI writer, Lisa...